Considerada una de las principales precursoras del movimiento femenino en la música urbana, Natti Natasha destaca el poder de la mujer en todos los ámbitos.
Natti Natasha, una de las voces dominantes de la nueva era.
Natti Natasha Bio – English
The temperature rises whenever Natti Natasha releases new music. It just seems to get hotter in the culture when she kicks off another chapter. However, 2022 might just be her hottest season yet. After gathering dozens of gold and platinum plaques, piling up 23+ billion streams, and amassing 16+ Billion YouTube views of her catalog, she returned with an explosive chapter that fans have been longing for.
Natti ignited summer 2022 with an unprecedented collaboration and No. 1 global hit, “Mayor que usted”, concocting a once-a-lifetime collaboration with Daddy Yankee and Wisin & Yandel. The track united four of the most recognizable voices in Latin music on one reggaeton banger with no shortage of energy and undeniable swagger. This explosive release kicked off Natti Natasha’s 2022 takeover, which entered into a second phase with the release of the explosive global collaboration “Lokita” with one of Argentina’s hottest female exports, Maria Becerra and her recent epic birthday track “To’ Esto es Tuyo”, an explosive fusion of bachata guajira (typical to Dominican Republic), dembow and electronic/techno sounds that’s set to electrify and move audiences around the world. The track led different charts including Monitor Latino’s Hot Songs – General, debuted in the Top 2 in Spotify Nicaragua, Panamá and Dominican Republic.
It picks up where she left on her 2021 sophomore album, NATTIVIDAD, which became “the most-listened to album” on multiple digital platforms, and produced multiple #1 radio hits in the U.S. and Mexico, including “Antes que salga el sol”, “Las Nenas”, “Ram Pam Pam”, “Noches en Miami” and “Imposible Amor”. In tandem with the record, she executive produced the eight-episode YouTube Original Series, BRAVA, starred in the popular docu-series Everybody Loves Natti on Amazon Prime Video and became the first Latin artist to launch her own sparkling wine brand, TASHA. As a brand ambassador, Natti was a spokesperson for the MAC cosmetics campaign “Baile de Ojos” with Pabllo Vittar, Pandora jewelry’s “Beats of Pandora” campaign and joined Grubhub’s Restaurant Strong Fund, helping provide aid to restaurants and workers affected by the pandemic.
However, she’s spent her entire life grinding to get to this point.
Born Natalia Alexandra Gutiérrez Batista in Santiago De Los Caballeros, Dominican Republic, at 18 she moved to the Bronx, NY to follow her dreams of becoming a recording artist. At the time, her biggest musical influences included Lauryn Hill, Bob Marley, Ivy Queen and Jerry Rivera, among others. While living in New York, she met Latin urban star Don Omar, and within two years had signed her first label contract. She appeared on the global hit “Dutty Love”, which was nominated for five Latin Billboard Music Awards and won for “Latin Rhythm Airplay Song of the Year” (2013). Thereafter, she released her first EP “All About Me”.
In 2017, Natasha signed an exclusive deal with top Puerto Rico independent label, Pina Records, and little did she know her world was about to change! Her first single under Pina Records, “Criminal” with Ozuna, would enter Billboard’s Hot 100 and peak No. 5 on the Hot Latin Songs. “Criminal” became one of the Top 10 most watched videos, making her the first Latin urban female artist to surpass 2+ billion video views. The global appeal of the track would set the stage for a perfect storm of “all-star” collaborations that would inspire a new movement in Latin music, spearheaded by Natasha and powered by women.
After collaborating on “Amantes de una noche” with Bad Bunny, Natasha unleashed the powerful female anthem “Sin Pijama” with Becky G, marking the power of Latin female urban artists in a mostly male-dominated genre. Aside from breaking into the U.S. Hot 100 chart, “Sin Pijama” was Natasha’s highest debut on the Hot Latin Songs (peaking at No. 4). The single would be certified Diamond (38x Multi-Platinum) in the U.S. and the video became the most watched video by a female artist that year.
Off the heels of two massive global hits, Natti Natasha joined Daddy Yankee, Bad Bunny and Becky G on “Dura Remix”, which became the No. 1 selling song in the U.S., and followed with her collaboration on Thalia’s “No Me Acuerdo”, whose video has surpassed 1.4+ billion views. The back to back global hits helped Natti earn 4.5+ billion views, helping her outrank Ariana Grande, Dua Lipa, Camila Cabello, Taylor Swift and Cardi B for two consecutive years. Natti closed 2018 as the No. 2 Top Female Latin Artist on Billboard’s year-end chart with a total of eight hit singles on Hot Latin Songs and earned over 838+ million streams on one single streaming platform alone.
In 2019, Natti’s anticipated debut album “ilumiNATTI” spun multiple No. 1 singles, and became an instant global success, debuting No. 1 on digital charts in the U.S. and certified multi-platinum with over 1.3+ billion streams. Natti would then join forces with Dominican powerhouse Romeo Santos to release the remix version of “La Mejor Versión de Mi”. The single peaked No. 1 simultaneously on four Billboard Latin charts and Mexico, remained No. 1 on two U.S. Billboard Latin charts for nine consecutive weeks, becoming the No. 1 selling song in the country.
Pinned as “one of the new era’s dominant voices” (The Fader), Natti Natasha is well on her way to becoming an indisputable force in modern music. Her success led her to high-profile collabs including “No Lo Trates” (Pitbull, Daddy Yankee), “Runaway” (Sebastian Yatra, Daddy Yankee, Jonas Brothers) and “Instagram” (Dimitri Vegas & Like Mike, David Guetta, Daddy Yankee & Afro Bros). Natasha closed 2019 with a bang, garnering four No. 1 hit singles (“La Mejor Versión de Mi (Remix)”, “Me Gusta”, “No Lo Trates” and “Runaway”).
In 2020, as the world faced an unprecedented global pandemic, Natti Natasha assimilated quickly to the new norm and showed no signs of slowing down. Her singles “Despacio” and “Que Mal Te Fue” set a global social media storm, generating a combined 217+ million video views. Quarantine-inspired “Que Mal Te fue” made Natasha the #1 artist on social media, outpacing Selena Gomez and Dua Lipa, among others. She also joined the popular Latin boy band CNCO on “Honey Boo” and Argentine trap artist Khea and Dominican singer Prince Royce on the global hit “Ayer Me Llamo Mi Ex (Remix)”.
Aside from giving fans an escape from modern day struggles due to the pandemic, Natti participated in multiple COVID-19 efforts, including the “One World: Together At Home,” supported families in her hometown of Santiago, DR by providing essentials alongside the Pedro Martinez Foundation to support families and lent her voice to the global anthem “Resistiré”, whose proceeds helped families of musicians in the Dominican Republic. Also, as an advocate for education, she joined the Hispanic Heritage Foundation as their new spokesperson for the CSL (Code as a Second Language) en Español
As one of the most sought-after female artists, Natti returned in 2021 with both an artistic and personal rebirth. She kicked off 2021 with another No. 1 Billboard Latin Airplay and Latin Pop Airplay No. 1 single, “Antes Que Salga el Sol” with Prince Royce, and revealed on national television the gift of becoming a mother for the first time. In true Natti fashion, she celebrated Women’s History Month, with an explosive global female anthem “Las Nenas” together with Cazzu, Farina and La Duraca, where for the first time she united four female Latin urban voices, showing that the union between women continues to be stronger than ever. The video surpassed 120+ million views, 87+ million streams and generated over 1.4+ million user generated videos on Tik Tok. Shortly after, Natti celebrated the three-year anniversary since she joined forces with Becky G to create the global female empowerment anthem, “Sin Pijama”, which changed the course of Latin music forever. Under Pina Records/Sony Music Latin, the Latin stars met again to create another perfect combination with “Ram Pam Pam”, continuing the essence of the movement they created, to the tune of 627+ million views and counting!
From her record-breaking collaborations with Daddy Yankee, Ozuna and Becky G, to two Latin chart topping albums (ilumiNATTI, NattiVidad), Natti Natasha has created some of the most memorable and trending moments in Latin music and is a force to be reckoned with. In February 2022, she released a historic collaboration with fellow Dominicans stars El Alfa and Chimbala, creating one of the year’s newest bangers, “Wow BB”. The collaboration represents the union of Dominican culture in all its glory, celebrating the rhythm and energy that can only be produced by the union of these three Dominican powerhouses, showing the world what Dominican Pride is all about! Natti rolled into summer 2022 with a historic collaboration with Daddy Yankee and Wisin & Yandel, “Mayor que usted”, which earned No. 1 status on Billboard’s Latin Airplay, and Latin Rhythm Airplay, making her the 4th female artist with the most No. 1 hit singles on Billboard’s Latin Airplay chart. She followed suit with a call out to all Latin American countries, with “Lokita”, yet another global anthem, and her most recent solo musical explosion, “To’ Esto Es Tuyo”. A definite set-up for what’s to come in 2023.
An artist whose music has transcended time, Natti continues to break stigmas with powerful messages of empowerment and continues to create a deep connection with fans by showing a deep commitment to her culture, becoming, without a doubt, one of the most popular Latin artists and influencers of this generation. It’s her season year-round.
Considerada una de las principales precursoras del movimiento femenino en la música urbana.